Lookers plc are one of the largest automotive retailers in the UK, were looking to further grow market share following a number of aquisitions. Our role was to create a unfying brand identity, connecting all companies, product and people within the group, to help Lookers shape the positive cultural change that would help drive even greater commercial success. Our understated solution is a simple platform that allows to Lookers run effective tactical campaigns against their new people focussed brand promise, ‘for you, for life’, developing their strong relationships with manufacturers, and most importantly their staff and customers.