Cathie Group provides geotechnical, geophysical, and engineering consultancy services to the worldwide oil, gas, and renewable energy industries. Following their group restructuring, we were appointed to develop a new brand identity that would clearly articulate their new combined services offer and help achieve their long-term ambitions for the business.
Details matter. Working with engineers of this calibre took that notion to another level. Interviews with their teams around Europe revealed several key themes and fundamentals for their practice: ‘Data, control and multi-layered technical expertise’ shaped the creation of their new brand. We worked incredibly closely with their teams throughout the project; this work is evident in the simplicity of their final brand expression. Their identity is now clear, executed with the confidence and consistency needed to be recognised as a global player—they are experts seabed and below, and, importantly, built on shared values and solid foundations. Working with and being challenged by these folks is always an absolute pleasure; long may it continue.
Huge thanks to the team:
Laurie, Gareth, Robin, Emilio @ Cathie
Dave Oliver, Alan McDonald
Jack @ The Writing Club.
Illustrated above
Visual and verbal identity assets.