Putting a city centre back on the map.

We rebranded Sunderland’s Business Improvement District to help attract more people to this vibrant area, and to reconnect the businesses that trade in the City centre. Our bold identity embraces Sunderland’s ownership of red and white (we originally tried black and white but didn’t get very far), simplifies their existing pin device so it connects the BID with its location, and uses the native Sunderland voice to help start the warm conversations Sunderland folk are known for. A confident combination that proudly grounds the BID in its home city. Now a key influencer, the BID is bringing real benefits for businesses and has recently been appointed for another three years. Great work the BID team.