We worked closely with Nicola and one of our partners, Neil, to bring this fantastic range of health products to market. Naming was initially a challenge in this crowded start-up marketplace; however, listening to Nicola talk about the incredible personal benefits of this natural product, it just dropped, a rare event in naming. These intimate conversations with Nicola revealed why she wanted to do this, her purpose and plans to give back—inspirational stuff that didn’t involve a single ‘brand’ session; we believe this open, conversational collaboration was key to co-creating this work because we know it stands for something heartfelt and honest. The identity features illustrations hand-made by Nicola and a distinctive typographic approach that avoids the typical lifestyle ‘codes’ to connect the product range, communicate the natural remedies this selection brings, the business’s sustainable commitment, and captures a personal journey.