Lookers plc
Lookers plc, one of the largest automotive retailers in the UK, was looking to grow market share following several acquisitions. Our role was to create a unifying brand identity, connecting all companies, products, and people within the group to help Lookers shape positive cultural change to drive even greater commercial success. Our understated solution is a simple platform allowing Lookers to run effective tactical campaigns against their new people-focused brand promise, ‘for you, for life’, developing their strong relationships with manufacturers and, most importantly, their staff and customers.