A no-nonsense brand for England’s No.1 College.

Our work with Gateshead College began in 2015 when they asked us to help them define and develop a brand that could build on their unique approach to FE. So, we simplified the existing brand tome, reshaped their proposition, emboldened their values and introduced a new way of thinking about communications. We binned student marketing tropes and replaced them with a shared commitment to hard work. We co-created a strategy that keeps the college visible all year round (rather than the typical FE seasonal rush to recruitment), and we captured it all in an identity that identity now speaks with confidence and clarity.

The results tell us our work has encouraged many people to step forward into further education; some are the first in a generation. Proud doesn’t come close to describing the feeling that we have helped young people in our hometown and the north east move on toward a job they want, not simply need. Gateshead College is now one of the top-performing colleges in England—result!