3T Energy Group
Transforming workforce training around the world.
3T Energy Group use groundbreaking new technology to transform workforce training, enabling the people and companies in the global energy sector to work safer, smarter and more efficiently.
Following several acquisitions and mergers, we were tasked by the new group to define a brand proposition and identity that could embrace legacy businesses and adapt to suit future opportunities. It was a complex project, so we kept it simple—three threads reference 3T’s three critical pillars (Training, Software & Technology, Simulators); these threads form each group symbol and create a design system that consistently connects the group across all brand applications and territories. The result is a confident expression that can flex to suit their different products and services while clearly communicating their pillars and promise, a vital brand attribute as the group continues to expand at pace.